Article:KNEW Preps a 25-Market Sinatra Music Marathon

Billboard June 6, 1970.

SAN FRANCISCO -- A 60-hour Frank Sinatra music marathon aired on KNEW here is being readied for syndication to 25 major markets.

The salute to Sinatra's music, which was aired here May 1-4, has been rescheduled for replay on the station. It will also be played on Metromedia's Los Angeles outlet, KLAC around the same time in early June.

All of the vocalist's Reprise records were aired as the entire KNEW disk jockey staff took part in the program, developed by station manager Bill Stewart in connection with Warner Bros. promotion man Pete Marino.

In addition to Sinatra works from other catalogs, the Sinatra Musical Appreciation Society contributed some rare recordings.

Narration between selections ranges from who wrote and arranged a song to nostalgic data about Sinatra's early Bay Area concerts. Reprise claimed the show stimulated sales of the vocalist's catalog.